This Startup May Have Just Solved The Biggest Problem In Plus-Size Fashion

Get the Full StoryWith a novel plan to improve the shopping experience, Universal Standard wants to become the plus-size market’s answer to Theory or Helmut Lang.

A full 67 of American women are size 14 or larger, yet they only represent 18 of all apparel purchases. It’s not because plus-size women aren’t interested in buying clothes, but rather because there’s a shortage of good options. The majority of plus-size women—81 according to one survey—say they would spend more money on clothing if they had more choices of clothes that fit them. It’s slim pickings out there.Read Full Story

Share: