Google unveils Advr, an experimental Area 120 project for advertising in VR
Get the Full StoryGoogle today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a cube-like ad format which allows video ads to run in a 3D VR environment. Area 120 was launched… Read MoreShare: