M&Ms’s New Ad Is Selling Renewable Energy And Wind Power

Get the Full StoryThe new “Fans of Wind” campaign aims to tie the candy brand more directly to its commitment to fighting climate change.

Last year, Mars, the world’s biggest chocolate maker and the corporate home to brands like M&Ms, Twix, and Snickers, pledged 1 billion to fight climate change through investments in renewable energy, sustainable food sourcing, and more. Beyond the two wind farms it currently operates in Scotland and Texas, the company also promised to add wind and solar farms to another nine countries by 2018 and cut greenhouse gas emissions by 27 by 2025, and 67 by 2050. Now, a couple of the company’s most popular mascots are getting in on it.Read Full Story