Seven elements of a results-driven corporate social responsibility program

Get the Full StoryCompanies today must become active within their own communities to thrive as 81 of millennials expect organizations to make public declarations of their corporate citizenship. Beyond generating profit and employing people, businesses have the ability to be the leading drivers of change by starting a strategic corporate social responsibility program, according to Scott Tattar, an instructor at Drexel University and owner of Tattar Strategic Communications, a PR consultancy in Philadelphia. A corporate social responsibility program is a marketing driven initiative that impacts the communities a company is active in with the goal of building brand loyalty and making a difference.… This story continues at The Next Web

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