Uber now wants some drivers to pay it money—and there's no guarantee they'll benefitGet the Full StoryPay now in order to potentially earn more later. It may sound like something straight out of a marketing scheme, but it's in fact the latest promise from Uber to a subset of its drivers.
However, according to the ride-hail giant, this is not the latest revenue play from a company losing hundreds of millions of dollars a quarter, but rather part of an academic study with the goal of determining what value its drivers place on that gig economy-defining buzzword known as "flexibility."
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The promotion was picked up by Alex Rosenblat, a researcher at Data&Society, who detailed the specifics in a Medium post. The offer, sent to drivers in the Houston area, promises the chance to bump up earnings by 33 percent — with, of course, a catch or two thrown in. Read more...More about Uber, Ride Hailing, Ride Hailing Apps, Gig Economy, and Tech