This Ikea magazine ad is also a pregnancy test

Get the Full StoryIkea collaborated with Medical Lab Mercene Labs to create an ad that doubles as a pregnancy test. Peeing on the marked area will show whether you're pregnant. If you are pregnant, a discounted price will appear right on the ad. Peeing on an ad may be unconventional but it could also be the future of advertising. Read more...More about Tech, Advertising, Science, Technology, and Kids

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