Why indie ecommerce will keep getting sucked up by the likes of Walmart and IKEA

Get the Full StoryIn the early 1980 s, a Danish drummer placed an ad in a California newspaper looking for jam buddies and face-melting thrash metal was born. Over the course of the decade, Metallica built a genre and the world s most passionate fan base with raw, gritty rock n roll. But suddenly the band s sound changed. It became harmless and radio-friendly. Metallica s 1991 Black Album was certified 16x platinum, earning the band tens of millions of dollars, sold out arenas around the globe and the coveted headline slot at Dreamforce. But unsurprisingly, The Black Album has become almost synonymous with selling out. According… This story continues at The Next Web

Share: