Why corporations are starting their own in-house ad agencies
Get the Full StoryLast fall, the telecommunications company Sprint created an in-house digital ad agency, signaling a major shift in the company s advertising strategy. At the time, I thought, there goes another one. A major brand trying to become more nimble, gain control of the ad buying process and save money during a time when confusion and frustration is mounting in digital advertising. I was encouraged by Sprint s move, but not surprised. They re not the only company taking this route. Unilever created in-house content studios last year, followed shortly by Netflix and L Oreal. Even before that, Allstate and StubHub made the same… This story continues at The Next WebShare: