Amazon customers should be paying 785 for Prime membership here's why AMZN
Get the Full StoryAmy Harris Invision AP ImagesJPMorgan estimates that Amazon Prime membership is worth 785 annually, versus the 119 that Amazon is now charging customers.
The value of the membership has increased 12 since last year, with the addition of new perks like free two-hour delivery of groceries from Whole Foods through Prime Now, the report by JPMorgan said.
Prime is the "best deal in shopping," the report said.
Amazon Prime customers are paying a tiny fraction of what the service is actually worth, according to a new analysis by JPMorgan.
Amazon recently raised the annual fee for its Prime membership to 119, up from 99.See the rest of the story at Business InsiderNOW WATCH: The story behind Warren Buffett's million dollar charity lunches at Smith & WollenskySee Also:Amazon has started rejecting cities' proposals for its 2nd headquartersAmazon is giving Prime members a 10 discount at Whole FoodsWalmart just abandoned cashierless checkout, and it reveals a huge challenge in its battle with AmazonSEE ALSO: Amazon is giving Prime members a 10 discount at Whole Foods
SEE ALSO: Amazon is giving Prime members a 10 discount at Whole Foods
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