Macy's has figured out the formula to survive the retail apocalypse MGet the Full StoryReuters Natalie Behring
Macy's first-quarter results beat expectations and showed a second consecutive quarter of positive comparable sales, proving to investors that customers are coming into its stores again.
The department store is focusing on improving the in-store experience rather than using continuous promotions to try and lure customers.
Macy's success shows customers still value brick-and-mortar stores.
Watch Macy's trade in real-time here.
Macy's has figured out the formula to survive the retail apocalypse.
The retailer's first-quarter results showed a second straight quarter of positive comparable sales, proving to investors that the legacy department store can be resilient. See the rest of the story at Business InsiderNOW WATCH: How a tiny camera startup is taking on Amazon and GoogleSee Also:How to dress your best in any work environment, from a casual office to the boardroomThe 13 most useful features in iOS 11Here's what time Prince Harry and Meghan Markle's royal wedding will start where you live and how to watch itSEE ALSO: Walmart has a new website for wealthy shoppers here's what it's like WMT