What you need to know in advertising today

Get the Full StoryThomson ReutersStreaming is eating TV. Ratings for live, ad-supported show continue to plummet. Netflix is set to make 1,000 original shows and movies this year.

And the TV advertising business is set to have a killer year.

Counterintuitive it may be, but the just-kicked-off TV upfront selling period, that annual spring ritual during which TV networks sell the majority of their ad space, is expected to be robust. That's in spite of a growing number of Americans ditching scheduled TV watching.See the rest of the story at Business InsiderNOW WATCH: Ally Financial CMO says that too much data hurts a brand and is dangerous for the industry in the long-termSee Also:What you need to know in advertising todayWhat you need to know in advertising todayFacebook's algorithm change makes it 'virtually impossible' to launch new media brands on the platform

Share: