Insiders say MoviePass is both a blessing and a curse to independent movie theaters HMNY

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Though the major multiplexes say they can't stand MoviePass, independently owned movie theaters are willing to play ball.

Chains like Landmark Theatres and Studio Movie Grill have partnered with the app.

However, there are others that just tolerate MoviePass because their audiences use it.

When MoviePass announced a radical change to its business model last summer — offering monthly subscriptions for around 10 a month to see a single movie at a theater, once per day — the major multiplex chains instantly opposed it. AMC Theaters, the biggest chain in the world, even announced that it was consulting its lawyers to find a way to not accept MoviePass.

But for independent theater owners, and theaters run by non-profits, the reaction to MoviePass’ bold new endeavor has been a feeling of cautious optimism. See the rest of the story at Business InsiderNOW WATCH: How a 9 billion startup deceived Silicon ValleySee Also:An inside look at how MoviePass will make money distributing movies, and what will happen if the company goes bustMoviePass said a 300 million lifeline could sustain it for over a year, but that money could slip through its fingersInsiders say MoviePass is both a blessing and a curse to independent movie theatersSEE ALSO: "It has become a bit of an obsession": Meet the MoviePass fanatics who go to the cinema a dozen times a month

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