How Reign Is Becoming the Go-to Store for Luxury Streetwear in New York

Get the Full StorySantino LoConte is every bit the consumer he is trying to attract. As the founder of Reign, a menswear store in New York s meatpacking district that opened last year to a scattering of fanfare, he is offering a curated selection of luxury brands that are more downtown-cool than uptown-chic.

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