Retailers can’t out-Amazon Amazon, but they can change the rules

Get the Full StoryOne marketer and privacy expert says consumer brands should double down on customer service, not Amazon-esque data tracking, to differentiate themselves.

I work in marketing, which means I’m always trying to sell you something. It’s a tough business, made even more so by the fact that people react negatively to persuasion. Worse yet, for many consumer brands and retailers, “marketing” entails various forms of data tracking, another practice that if we’ve learned anything from Facebook’s recent travails isn’t exactly popular among ordinary consumers.Read Full Story

Share: