Parents, the Most Popular Backpack For the 2018 School Year Is Only 40

Get the Full StoryWe live for shopping intel yes, even moms want to know what's trending . Earlier today, Pinterest tipped us off that not only are saves for college backpacks up 54 percent since January 2018 no surprise there - back-to-school shopping is definitely on our minds , but that the most popular backpack is none other than the Herschel Supply Co. Daypack Backpack 40 . It's the quintessential one-pocket bag that'll get your young one through the school year. It comes in eight colors you can see them all on Herschel's website . Jump ahead of the game and snag it before your kid even has to ask you for it - or get one for yourself and watch as they beg you to borrow it.

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