Steph Curry and the new Palm want you to forget your phone

Get the Full StoryWhen founders with an ambitious idea needed a hand, they drafted one of the NBA’s most relatable stars. An exclusive look at the making of a rookie product.

Stephen Curry slides the gadget onto his arm. Encased in a spandex sleeve, it goes up past the New Testament quote tattooed on his right wrist–“Love never fails,” in Hebrew–and lands on his forearm below the short sleeve of his gray linen shirt. Curry breaks into an approving grin. “I can see I’m going to wear this when the time is right,” he says of the accessory. He’s gotten into road cycling lately, and he exuberantly mimes the act of glancing at the device while chugging from a water bottle.Read Full Story

Share: