What the designer of I love NY thinks of the I Amazon NY logo

Get the Full StoryMilton Glaser was not asked to participate in the Amazon remix, which was part of the city s bid for the retail giant s new HQ.

New York bent over backwards to score one of the two next locations of Amazon HQ, offering 3 billion in subsidies to make the deal happen. Yet nothing encapsulates just how much the state gave away than what it did to its own logo. Because in the first pages of its submission to Amazon, the city replaced the famous I love NY logo with I Amazon NY. Read Full Story

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