Nike is facing backlash after Zion Williamson's shoe exploded NKE

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Nike is facing backlash after Zion Williamson's shoe exploded during a highly anticipated matchup between Duke and North Carolina.

Many people are blaming Nike for the incident, which forced Williamson to sit out the rest of the game with a knee injury.

Nike shares were down 1.4 in premarket trading at 9 a.m. ET on Thursday.

Nike is facing backlash after Duke star basketball player Zion Williamson's shoe exploded in a highly anticipated matchup against rival North Carolina.

Less than a minute into the game, Williamson's shoe completely split open as he attempted to make a cut. Williamson was out the rest of the game with a knee injury. See the rest of the story at Business InsiderNOW WATCH: Shaq reveals why he never tried the underhand free throw techniqueSee Also:Charlotte Russe could kick off closing sales next month at all of its remaining stores if it doesn't find a buyerKarl Lagerfeld once worked with H&M to make fashion more approachable, but he said he was ultimately let down by the giant retailerWalmart's CEO revealed what the company's e-commerce business needs to do to be more profitableSEE ALSO: Nike shares slide in premarket trading after Zion Williamson's sneaker malfunction

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