The director of the Air Jordans doc wants to obliterate the line between brands and entertainment

Get the Full StoryDex Deboree, director of Unbanned and cofounder of creative studio Los York, is hanging a new shingle called Falkon to better bridge the gap between brands and entertainment and he s working with the likes of Carmelo Anthony and PK Subban.

In April 2018, director Dex Deboree debuted the documentary Unbanned: The Legend of AJ1 at the Tribeca Film Festival. What makes the film unique is how it manages to straddle both social and brand history while also delving into the product design story of the legendary Air Jordan 1 sneakers. It featured a long list of celebrities, artists, athletes, and executives, from Phil Knight to Spike Lee to NBA commissioner Adam Silver to Nike design head Tinker Hatfield, all waxing philosophical on why the shoe, its story, and design have endured.Read Full Story

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