The North Face is teaming with YouTubers and Supreme to up its cool factor and Gen Z is taking notice

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In an effort to appeal to Gen Z shoppers, The North Face is experimenting with tactics like "retro" heritage lines that nod to classics like the Denali fleece jacket while incorporating eco-friendly fabrics.

The outdoor apparel retailer is also forging strategic partnerships with influencers, YouTube stars, and even organizations like Girl Scouts of America.

"You have people like us who grew up with the Denali, but you also have young generations of consumers who are discovering what they call 'retro styles,' and at the same time re-imagining and reintegrating how they're wearing them for their lifestyle," Arne Arens, global brand president of The North Face, told Business Insider.

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Whether you were hiking through a national park or simply attending high school homeroom, there's a good chance in the late 1990s and early aughts you were doing so while wearing The North Face's Denali fleece jacket.

The iconic jacket with its zip chest pockets, bungee cinch waist, and wide array of colors became an unexpected and enduring fan favorite for The North Face. It was originally designed as a zip-in layer to a mountain jacket, constructed in 1988 for climbers Todd Skinner and Paul Piana on their free ascent of the Salath Wall, a rock face in Yosemite National Park.See the rest of the story at Business InsiderNOW WATCH: Subway's 42,000 locations are the most of any fast-food chain on the planet, but franchise owners are taking a hitSee Also:Teens reveal the 16 clothing brands they're ditchingTeens reveal their favorite clothing brandsVictoria's Secret is featuring a plus-size model in a new lingerie campaign as it takes steps to shed its much-criticized imageSEE ALSO: An ex-North Face employee claims to have made the world's strongest tent