How Juul went from a 38 billion darling to uncertain future and FDA investigation

Get the Full StoryE-cigarette startup Juul has exploded in popularity since its launch in 2015. The company briefly made its founders billionaires, created a new verb, and resurrected the United States' dying e-cigarette market.

Juul attracted young users with its sleek design and flavored pods. Soon, Juul was going viral, and memes about "Juuling" were seemingly everywhere.

Now, the 38 billion company has become the face of the youth vaping crisis and faces Congressional investigations, criticism from the FDA, and a potential nation-wide ban in the US.

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Following is a transcript of the video.

Irene Kim: You've heard of Juul.

It's the highest-selling and fastest-growing e-cigarette on the market. In 2017, it generated 224 million in revenue. In 2018? 1 billion.See the rest of the story at Business InsiderSee Also:The Great Barrier Reef is at a critical tipping point and could disappear by 2050How to find water when you're stuck in the desertThe fat in camel humps is so nutritious that one company sells it by the jar for cooking

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