I tried everything on McDonald's breakfast menu and saw why it can't just rely on iconic classics to fend off new competition
Get the Full StoryIrene Jiang Business InsiderMcDonald's has long sat on the fast-food breakfast throne, but new forces threaten its sovereignty.
As a result, the chain has been timidly tinkering with its breakfast menu, adding such oddities as breakfast bagels and McChicken breakfast sandwiches.
But with its rivals growing stronger by the day, McDonald's must rally its breakfast forces and prepare for the epic battle to come.
I took it upon myself to test McDonald's entire breakfast menu to see how well-prepared it is for the winds it must weather. And while its core is strong, it needs to be whipped into shape if it wants to fend off any would-be usurpers.
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McDonald's has long been the king of breakfast, but recently, the iconic chain has been tweaking its menu here and there in an effort to boost disappointing sales.
Times are tough and getting tougher.
After the Chicken Wars of August 2019, McDonald's chicken sales slumped. Then, one of McDonald's biggest rivals, Wendy's, announced in September it would be launching a breakfast menu nationwide in 2020 replete with finger-lickin' chicken sandwiches of its own.
Then, McDonald's decided to add chicken to its breakfast menu in 2020.
Old dogs need to learn new tricks if they want to compete with the pups. McDonald's breakfast has so far stood the test of time, but will it withstand the test of taste? I tried everything to find out.For the whole shebang, my total was 56.58 with promotional pricing. I ordered all of the entrees on the breakfast menu except for sandwiches that contained just egg or just sausage. I also ordered three drinks from the McCafe menu.
Irene Jiang Business Insider
DRINKS McCafe's selection is extensive but also can be overwhelming. I got an iced coffee, strawberry banana smoothie, and iced mocha.
Irene Jiang Business Insider
ICED COFFEE, 2.69 I didn't realize that the iced coffee came with milk added.
Irene Jiang Business Insider
See the rest of the story at Business InsiderSee Also:I compared kid's meals from major fast-food chains and found Chick-fil-A and Wendy's easily defeated McDonald's iconic Happy MealPopeyes' chicken sandwich capitalized on a clear opportunity to overtake rival Chick-fil-AI compared every item from McDonald's and Wendy's breakfast menus side-by-side, and found the newcomer is better in several waysSEE ALSO: I compared every item from McDonald's and Wendy's breakfast menus side-by-side, and found the newcomer is better in several ways
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