Rihanna is the artist of the decade

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Insider is reminiscing about the past 10 years of musical greats with a series of opinion essays dedicated to the artists who inspired fans around the world. Here, writer Caroline Colvin explains why they believe Rihanna is the greatest artist of the decade.

Over the past decade, Rihanna's music emerged as more than a collection of digestible, pop singles.

But Rihanna hasn't just been churning out No. 1 hits she's also been building a fashion and beauty empire with her Fenty, Savage X Fenty, and Fenty Beauty lines.

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Insider is looking back on the last decade of musical greats with a series of opinion essays. Next up: Rihanna.

Perhaps you can recall the first time you had ever heard a Rihanna song. Or maybe you can't. But there's a chance especially if you're a millennial that Rihanna's songs feel like they've just always been a part of your consciousness.See the rest of the story at Business InsiderNOW WATCH: People are still debating the pink or grey sneaker, 2 years after it went viral. Here's the real color explained.See Also:From coffee cups in Westeros to fake babies, these are 18 of the biggest TV and movie mistakes in the last decadeAdele is the artist of the decadeRihanna wore a Louis Vuitton soccer ball-shaped purse to a football match