Three reasons to practice good manners with your customers data

Get the Full StoryGood data etiquette means distinguishing between the data that your company wants and the data that it needs, then using the latter to build great customer relationships.

Imagine you re at a party and you ve met someone new. They ask for your name. That s normal. But then this person asks for your home address, phone number, and relationship status. Even if there was a legitimate reason to ask, most of us would call this bad social etiquette. Either this person has failed to explain and justify why they need the information, or they are trying to obtain information they simply don t need.Read Full Story

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