Warren Buffett loves using Valentine's Day to explain why See's Candies is his 'dream business'Get the Full StoryFacebook See's Candies
Warren Buffett often uses Valentine's Day to explain why See's Candies is a "special" company.
The billionaire investor says people associate the boxes of chocolates with romance.
Therefore, See's can raise prices and customers won't switch to cheaper candy.
"If you go to your wife or your girlfriend on Valentine's Day I hope they're the same person and say, 'here's a box of candy honey, I took the low bid,'" Buffett said in 2017, "It loses a little impact as you go through that speech."
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Warren Buffett loves using Valentine's Day to explain why See's Candies is his "dream business."
The billionaire investor and Berkshire Hathaway CEO says people associate the boxes of chocolates with romance. Therefore, See's can price them based on their emotional value instead of their production cost.See the rest of the story at Business InsiderNOW WATCH: A big-money investor in juggernauts like Facebook and Netflix breaks down the '3rd wave' firms that are leading the next round of tech disruptionSee Also:'Almost a mass psychosis': Tesla's 250 stock rally makes no sense, Bob Lutz saysA self-taught hedge-fund manager who's returned 16 -plus annually to investors since 2012 shares his 'special-situation' strategy and a stock that makes up 39 of his holdings110 units and retired at 36: How a former Clemson football captain went from ' 1,000 and my car' to a successful real-estate investor