Social distancing logos are the design equivalent of thoughts and prayers

Get the Full StoryMcDonald s, Volkswagen, Audi: Big brands with big bank accounts are using design to discuss coronavirus.

As countries face lockdowns and nonessential businesses in many cities have been forced to close, brands are working overtime to keep up engagement and sales . That has led some major companies, including McDonald s, Volkswagen, and Audi, to modify their own logos to visualize social distancing and sheltering in place: Volkswagen s characteristic stacked VW logo was revamped to feature a gap between the two prominent letters. Audi tweeted an animation of its four interconnected rings sliding apart. And fast-food behemoth McDonalds rebranded itself as a golden M split into two golden arches with a slight space between them.Read Full Story

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