The research is in: Your startup s brand authority matters

Get the Full StoryYou might ve long suspected it, but the evidence is finally in: The authority of your brand amplifies the authority of your content. It makes sense. People want to trust the creators of what they re reading. It s the difference between a stranger telling you something and a dear friend saying something else. Whose message are you more likely to believe? But my team and I wanted to know for sure. So we worked on a project with BuzzStream to see how people rated the authority of different snippets of the same hypothetical article. The one difference? The source of the information. This story continues at The Next Web