Behavioral science is key to making the UK s track and trace app a success

Get the Full StoryOriginally planned to roll out in May, the UK s track and trace app has now been delayed until winter. Part of the government s wider test, track and trace strategy, the app uses Bluetooth on smartphones to see who infected people have been in close contact with, and uses this information to message people at potential risk of infection. The app will require high levels of engagement from lots of people if it s to be useful. So, while the delay is disappointing, it s also an opportunity to incorporate knowledge from behavioral science into the app s design and the communications around it, This story continues at The Next Web

Share: