TikTok launches self serve ad products amid security concerns

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TikTok released its self-serve ad tools globally today, which let advertisers launch campaigns and access metrics and reporting themselves. This can be useful for small- and medium-sized businesses SMBs because the tools allow for a wider range of budgets: Many of TikTok's existing ad options, like Brand Takeovers, have high minimum spend requirements that are often too expensive for smaller businesses, per Digiday.

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The new tools provide better targeting and performance marketing capabilities, which TikTok had been lacking. The app's growth has exploded jumping in the US by 17 million users, or 48.3 , between January and March, per Comscore and it has seen its users diversifying away from its original Gen Z user base.See the rest of the story at Business InsiderSee Also:How Facebook boycott participants will change their spendGlobal ad spend isn't likely to bounce back for the rest of the year, as many marketers continue holding off campaignsTikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry

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