What Prime Day tells us about Black Friday

Get the Full StoryWe already knew Black Friday was going to be weird this year thanks to COVID-19, but now that Prime Day has come and gone, we have some actual insight into what Black Friday and Cyber Monday will be like.

In years past, Prime Day has taken place in mid-summer, months before Black Friday, so it wasn t truly an indication of what the late fall shopping holidays would hold. But because it happened a little over a month before Black Friday this year, we basically got a preview for the big events.

Here s what we re expecting from Black Friday based on what we saw during Prime Day: Read more...

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