Walmart beat Amazon on Black Friday by one small but important metric

Get the Full StoryAmazon may be the biggest e-commerce player, but it was edged out by Walmart for first-time app downloads on Black Friday.

Volumes of future marketing analysis will surely be written about this year s unprecedented holiday shopping season, but for now we ll have to make do with industry reports that reveal people s pandemic-era spending habits in dribs and drabs.Read Full Story

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