Why Paramount Plus is betting on sports to get you to subscribe to another streaming service

Get the Full StoryViacomCBS, the latest entrant into the streaming wars, isn t expecting you to sign up because it has Mission: Impossible and Nickelodeon shows.

Up until now in the streaming wars, live sports were something of a tantalizing appetizer. Mouthwatering and exciting, sure, but not the real reason you signed up. It was great that, say, Peacock, NBCUniversal s streaming offering, was set to stream the Olympics last summer they were postponed because of COVID-19 , but fans were primarily interested in bingeing shows such as 30 Rock and The Office. And Netflix, of course, has been emphatic that it has no plans to stream live sports.Read Full Story

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