Uh oh, Elon: Half of European marketers plan to cut spending on X ads
Get the Full StoryThe advertising exodus from X is set to accelerate. In 2025, almost half of marketers in Europe and North America plan to cut their spending on the platform. That s according to a new study from Kantar, a market research firm based in the UK. The company found that trust in ads on X is now historically low. Unsurprisingly, the company s reputation has plummeted under the leadership of Elon Musk. When Musk bought the platform in 2022, trust from marketers stood at a worrying 22 . Two years later, it s down to a dismal 12 . Trust isn t their only concern. Only 4 This story continues at The Next WebShare: