Aura Bora proves that weird sparkling water is weirdly good business

Get the Full StoryUnusual flavors like Olive Oil Martini and Peppermint Watermelon have turned Aura Bora into one of the fastest-growing indie seltzer brands.

To put it kindly, it might seem impractical to enter the crowded sparkling water market today. To put it bluntly, it might seem absolutely batshit.

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