The 146 million DTC startup making a better work boot for tradespeople

Get the Full StoryBrunt is on a mission to design a better work boot for America s 23.5 million tradespeople.

When we think of the shoe-obsessed consumer, our minds tend to go to women like Sex and the City s Carrie Bradshaw, who opted for Manolo Blahniks over a mortgage. But there s a large segment of men who also obsess over shoes: specifically, the 23.5 million tradespeople 80 of whom are male who work in construction, manufacturing, and warehousing. These guys spend their days on their feet in environments that can be dangerous, wet, and physically grueling. Having a high-quality pair of work boots is central to their thriving on the job.

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