Inside The Growing Business Trend Of Giving All Your Profits Away

Get the Full StoryNewman’s Own pioneered the idea of a philanthropic enterprise. Now, it’s helping to coalesce a new movement.

When the cocktail bar Coup–short for coup d’etat–opened in New York’s East Village in mid-April, promising to donate 100 of all profits to charities whose missions might be affected by the Trump Administration, it joined the rank of a growing number of companies with a fairly nontraditional business plan: Rather than simply make a profit, these places are experimenting radical form of conscious capitalism: Cover costs, pay fair wages, and then donate rest in a way that’ll improve society.Read Full Story