Interfaces are dying, so your brand needs a bigger personality
Get the Full StoryLess than a decade ago, branding style guides used to be a huge PDF covering multiple visual aspects of a brand, such as typography, colors, and photography. When digital came about, style guides started to account for pixel-based touchpoints between brand and consumer, including things like header styles, grid systems, and more detailed interaction design patterns. Over the years, they have continuously evolved. Static PDFs were not appropriate for representing hover states, animations, drags and drops, and other user interactions anymore. In the past couple years, we started creating living design systems, covering interface behaviors that can only be represented in… This story continues at The Next WebShare: