Cash Is Queen: As Tweens Flock To “RuPaul’s Drag Race,” Retailers Follow

Get the Full StoryThe VH1 reality show is giving kids and families a vocabulary for discussing sexuality and gender identity. Now businesses want to get in on the conversation.

When I meet him at DragCon’s New York City debut last May, Edward Wang and his stock of plush toys, backpacks, and home decor was nestled in among tables hawking leather corsets and roped-off booths with paddles and poppers. “I didn’t think it would be the right crowd,” he acknowledges.Read Full Story

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