This startup is poised to optimize digital advertising, using blockchain

Get the Full Story2017 marked a major milestone in the world of advertising: it was the first year on record that global digital ad spending exceeded global TV ad spending. Worldwide, advertisers spent 209 billion on digital, compared to 178 billion for TV. The digital marketing sphere has come a long way from spammy pop-ups, now encompassing everything from SEO and content marketing to YouTube ad placements. Despite new messaging tools and increased spending, digital advertising is still rife with challenges. Many startups waste a significant portion of their budget due to inefficiencies in marketing processes or by working with less-than-stellar ad partners.… This story continues at The Next Web

Share: