Google unveils revamped Ad Settings page to reassure us about its data collection

Get the Full StoryThe tech industry's wave of "transparency and control" in online advertising is now washing over Google.

Google announced on Thursday an update to its Ad Settings page to increase — you guessed it — "transparency" for users around targeted advertising. It is also expanding the reach of its "Why this ad?" feature to all Google services, and websites that use the Google ad network.

"The new Ad Settings and updates to Why this ad? provide you with more transparency and control over your Google ad experience than ever before," Google product manager Philippe de Lurand Pierre-Paul said in a statement. "With these improvements, you can browse the web confidently knowing that you have the information and control to make Google work better for you." Read more...More about Facebook, Google, Apple, Advertising, and Cambridge Analytica