An 80-a-month startup that wants to help straighten your teeth without you having to step foot in an orthodontist's office has been growing like crazy
Get the Full StoryCourtesy SmileDirectClubThe field of direct-to-consumer dentistry is taking off.
In particular, a crop of new companies have taken on the clear aligners market, helping people straighten out their teeth without going into a orthodontists' office.
Four years in, SmileDirectClub has built up into a large operation with thousands of employees and plans to add more, as well as partnerships to get its first treatment step, an impression kit, into stores.
Alex Fenkell keeps close tabs on one of his early customers.
Fenkell, a co-founder of SmileDirectClub, picked up a customer service call in 2017 when Golden State Warriors forward Draymond Green called in after a championship game against the Cleveland Cavaliers to let the company know he'd broken his aligner.See the rest of the story at Business InsiderNOW WATCH: 'We knew we needed to completely rebuild brand trust': Samsung CMO Marc Mathieu on Samsung's biggest ever brand crisisSee Also:The Air Force's 'rods from god' could hit with the force of a nuclear weapon with no falloutObama officials rushed to explain photos from 2014 that went viral showing locked-up immigrant children and Trump's facilities look the sameA Parkland shooting survivor is reigniting his war with Laura Ingraham after the Fox News host compared migrant child detention centers to summer camps. Here are the companies he's urging to stop advertising on her show.SEE ALSO: A 88-a-month startup that wants to help straighten your teeth just raised 15 million
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