What you need to know in advertising today

Get the Full StoryXaxisWhile AT&T is reportedly closing in on a 1.6 billion deal to acquire the ad tech firm AppNexus, according to the Wall Street Journal, Brian Lesser — who runs AT&T's advertising division AdWorks — politely declined to comment.

Still, there's plenty for Lesser to talk about now that the union of AT&T and Time Warner is complete. Lesser left his role as North American CEO at the ad buying giant GroupM in 2017 to help build out AT&T's budding but still under the radar ad business.

Business Insider caught up with Lesser at Cannes to talk about the future of TV advertising.See the rest of the story at Business InsiderNOW WATCH: Sneaky ways Costco gets you to buy moreSee Also:What you need to know in advertising todayWhat you need to know in advertising todayWhat you need to know in advertising today

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