Instagram wants more digital video viewers FB

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Instagram rolled out a new hub for long-form content that hosts videos of up to one hour in length. The video hub, called IGTV, can be accessed on the top right section of users’ Instagram home screen, and is also available as a standalone app. IGTV greatly increases the video sharing capabilities on Instagram: Previously, users could post videos up to one minute long on Instagram.BI Intelligence

Although any account can upload videos to the section, IGTV is focused on hosting content from creators, with initial high-profile users including Kim Kardashian West, Kevin Hart, and others. IGTV currently doesn’t run ads, but Instagram CEO Kevin Systrom mentioned ads could be a “very reasonable place to end up.”See the rest of the story at Business InsiderSee Also:Facebook is courting creators with new monetization opportunitiesFacebook is testing out video ads in MessengerUnilever calls for action against shady influencers

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