Rebecca Minkoff on creating a brand and workplace for modern women

Get the Full Story“The model most businesses are set up on is an old one. It’s the 9-to-6, these are the rules, don’t bring your personal baggage to work.”

Earlier this week at the Cannes Lions Festival of Creativity, Rebecca Minkoff appeared on a Girls Lounge panel with Sophia Amoruso, Dee Poku-Spalding, and Berlin Cameron president Jennifer DaSilva to discuss how millennials and Gen Z are setting new demands for the future of work. DaSilva says the discussion came out of a study Berlin Cameron had done with The Harris Poll and The Female Quotient to understand what millennials think about workplace culture and what they need. “What we found was they wanted collaboration, the freedom and acceptance to bring their whole selves to work, and they wanted compassion, an environment where they can be vulnerable,” says DaSilva.Read Full Story

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