How innovative design can help you capitalize when consumers misuse your product
Get the Full StoryRecently, my team and I helped a client brainstorm a new banking application for teenagers. But when we tested it on our target group, we quickly realized that the concept had a fundamental flaw. It seems that some teenagers nowadays share access to their devices by registering their friends fingerprints in their smartphone. For teenagers, allowing a friend access to their phone their most personal and prized possession is the highest form of trust. It s like the 21st century mixtape. It also forced us to go back to the drawing board for the bank, as it would constitute… This story continues at The Next WebShare: