Amazon just hit an all-time high as Prime Day kicks off AMZN

Get the Full StoryGetty Eamonn M. McCormack

Amazon hit an all-time high of 1,830.99 on Monday morning.

Prime Day, which kicks off Monday afternoon, could bring in 3.6 billion in sales, one analyst estimates.

Follow Amazon's stock price in real-time here.

Shares of Amazon reached a new record of 1,830.99 on Monday morning, hours before the e-commerce giant's annual Prime Day sale is set to kick off.

The 36-hour event could bring in 3.6 billion in sales, one analyst estimates, up from 2.4 billion just a year ago.See the rest of the story at Business InsiderNOW WATCH: What happens when you hold in your pee for too longSee Also:The ugliest building in every US state, according to people who live thereElon Musk called a British diver from the Thai cave rescue a 'pedo guy' then deleted the tweets hours later with no explanationA woman who has reviewed more than 40,000 r sum s outlines the 8 most annoying mistakes she seesSEE ALSO: Amazon's Prime Day is set to be 1.2 billion bigger than last year, analyst says

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