'The process is really antiquated': Reddit cofounder Alexis Ohanian is backing a billboard company that's trying to take on Facebook and Google for ad dollars
Get the Full StoryAdQuickAdQuick wants to make it easier for brands to buy out-of-home ads, and has secured 2.1 million to develop targeting and measurement tools.
Alexis Ohanian's Initialized Capital led the new funding and Ohanian is also joining the company’s board.
Digital-first brands like Lyft, Instacart, and Peloton are increasingly tapping billboard advertising to spread awareness, said AdQuick's CEO and cofounder Matt O'Connor.
Digital advertising budgets are exploding, but that doesn't mean brands are getting the kind of metrics and stats out of their media buys that they should be.
That's the argument of Matt O'Connor, CEO and cofounder of AdQuick, an advertising startup that on Monday announced 2.1 million in Series A funding led by Initialized Capital. The venture capital firm — started by Reddit cofounder Alexis Ohanian and Garry Tan — also funded AdQuick's seed funding with 1.1 million last year.See the rest of the story at Business InsiderNOW WATCH: Learning to celebrate failure at a young age led to this billionaire's successSee Also:YouTube is making moves to nab thousands of new advertisers the kinds of brands that funnel billions to GoogleWhat you need to know in advertising today'We need a fundamental rethink': MediaMath, long seen as an ad tech takeover target, is instead building a war chest to fix a broken industry
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