A former Googler who started losing his hair in his 20s founded a company to help other men facing a similar fate

Get the Full StoryCourtesy Keeps

Keeps is a startup that connects men with preventative hair loss treatments like generic Rogaine and Propecia.

So far, Keeps has raised 7.5 million from investors including Maveron, First Round Capital, Greycroft Partners and Imaginary Ventures.

It's part of a trend of connecting patients more directly to care and prescriptions.

Steven Gutentag didn't know where to turn when he started noticing his hairline wasn't where it once was.

Sure, he'd known it was coming — he had family members who had lost their hair early as well — but he hadn't expected it to happen in his 20s. Gutentag was working at Google at the time and didn't know how to fix what he was seeing.See the rest of the story at Business InsiderNOW WATCH: What really happens to your body when you get a brain freezeSee Also:The 39 best ways to burn the most calories in an hourOne of pharma's top female leaders shares the career advice she wishes she'd gotten when starting outA Silicon Valley pharmacy delivery startup just became the first to offer an at-home lab test for a popular HIV-preventing medicationSEE ALSO: A startup aims to help the 18 million US men diagnosed with erectile dysfunction pay attention to their 'check-engine light'

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