A subscription for baby food? It's not as crazy at it sounds.

Get the Full StoryWelcome to Small Humans, an ongoing series at Mashable that looks at how to take care of and deal with the kids in your life. Because Dr. Spock is nice and all, but it s 2018 and we have the entire internet to contend with.

Internet marketed direct-to-consumer subscription services are the new black and bonus points if they re aimed at a person with children. Offering expecting and new parents anything and everything from smart bassinets to leather playmats, the new products extend a gleaming promise of being better, more hands-on, attentive, and nurturing parents than the previous generation also known as your parents . Upwardly mobile millennials are an eager audience, welcoming the new disruptors to a growing industry, but it can be hard to tell whether they re truly getting something better, or simply something that makes them Read more...More about Startups, Food Delivery Services, Family Parenting, Small Humans, and Small Humans