This vape company invented a whole new kind of dark pattern

Get the Full StoryIntentionally or not, e-cig maker Blu desensitized users about the dangers of nicotine with perfectly placed fake warnings.

In 2018, the FDA started requiring that every e-cig ad include a large warning banner on top, reading: WARNING: This product contains nicotine. Nicotine is an addictive chemical. But in 2017, shortly before this policy went into effect, the e-cig maker Blu debuted a different kind of banner one that looked just like the FDA-required cautionary messages, positioned in the same place the real ones would soon appear. The company s fake warnings included lines like IMPORTANT: Contains flavor and IMPORTANT: Less harmful to your wallet. Read Full Story

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